11/19/2023 0 Comments Owner of parle g biscuit companyParle also keeps a strict focus on the contents of its products and never compromises on their quality. It is witnessed that Parle is quite competitive in its sales and maintains the product cost and the quality of the product. ![]() Parle has made the world wonder how a novice brand has taken over the years running industries and brands and has made its market worldwide. Unlike the biscuit market in developed countries, the biscuit market in India is at its beginning stage, just 80 years old. This rise in sales is witnessed due to solid market strategies and high sales in rural areas. Parle has taken over brands like Oreo and Gamesa in terms of sales volume. This survey states that Parle-G, the glucose biscuit brand, has consolidated its position as the World’s largest selling biscuit brand. Nielsen is a marketing company that conducts over two lakhs of surveys per year. Parle biscuits are – Monaco, Marie gold, Magix, 20-20 and many more, along with the most selling product Parle-G. This is the sole reason Parle attracts both the youth and the children. Parle keeps a check on its consumer preferences and their pockets alike. Every batch of biscuits is fresh and best, which helps maintain the market consolidated by Parle nationwide. Parle keeps a strict check on the quality of its products. Parle is the other name for faith and to keep it intact for consumers. 1974 marked the era of Parle, and it continues till today. The years of effort were now over, and the results could be seen. With the passing years, Parle grew, and after ten years, results started paying off. Milestones achieved over the decadesġ929 marked the first year of operation of Parle, where the only assets people had were hard work and hope. Parle now has factories in Mumbai, Bangalore, Rajasthan, etc. They started as a factory established to make confectionery products and then slowly upgraded to manufacture biscuits. The company set its roots when India was dominated by the British. In 1929, Parle was established to spread joy among children and adults. From children to adults, Parle is a known name. Parle has spread its wings even in the International markets. Parle is now looked upon by its competitors for market brilliance. Parle products lead the market in their categories and have been acclaimed for the same in Monde Selection since 1971. It has spread its reach to the remotest of villages and has strengthened its roots from its inception. Parle is a name that signifies taste, nutrition, and quality. Thus, Parle has a different fight in a different era.Parle has been the largest manufacturer of biscuits and confectionery items in India for 80 years. However, today, while older international brands and British restrictions do not exist, Parle nevertheless has to fight Lotte and Hershey, which have acquired Parry and Nutrine respectively. Krishna reveals that their top confectionery brand is Kaccha Mango which contributes close to 24 percent of their revenue confectionary business, followed by Melody, at 20 percent and Kismi, which is at 15 percent. ![]() “While our focus hasn’t been in the confectionery business, we intend to touch 15 percent in the segment within the next two years,” Krishna says. The total confectionery business is at Rs 30,000 crore. Their popular confectionery, Kisme and Poppins account for around 12 percent, which is Rs 1000 crore of their revenue.Īs for their future plans, Krishna adds that the organised confectionery business is pegged at Rs 10,000 crore and is growing at 12 percent with a potential to reach 20 percent. Post GST, biscuits are taxed at 18 percent as compared to the earlier 12 to 14 percent. In confectionery, they went on to launch Mango Bite and Hide and Seek in 1998, Poppins, Kismi and several others. In 1949, the company ventured into the soft drinks market with Gluco Cola and then Gold Spot. The categories that Parle decided to hold on to become big were Glucose and salted crackers/biscuits. We were forced to rethink our categories,” says Krishna. This, in turn, led to a ‘quota raj’, for a while, which meant that we had access to only certain kinds of food. The government had by then introduced the concept of public distribution and promotion of small industries. ![]() “The supplies were a concern, especially for wheat flour. Also read: What startups can learn from MTRĪfter Independence and Partition, with import restrictions in place, distribution began getting hampered.
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